competitive product and market intelligence that drives sales

Welcome to Edison Group!

  • Are you concerned that you can't provide compelling reasons for your customers to buy your product rather than your competitor's?
  • Are you frustrated that you don't know enough about your product, your competitor's product, and the market in order to plan future product updates?
  • Are you worried your sales force doesn't have the right sales guides to deal with competitive claims?
  • Do your potential customers have all the information they need to understand your product well enough to make a decision to buy?

These are the types of problems our clients had before turning to the Edison Group. If you aren't experiencing any of these same issues, there's no need for you to read any further. But if you are, maybe we can help you.

What we do

Edison Group provides customized research and analysis, in-depth hands-on product testing and evaluation, predictive analysis, product marketability assessment, business and financial analysis, and consulting.

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Who we are

Edison Group is a technology analysis and consulting firm that provides customized competitive product and market intelligence to help vendor clients understand their product and their competition in order to reach their sales goals and increase revenue. Delivering in-depth hands-on and predictive analysis, customized research, and an independent third-party perspective, Edison Group has the unique ability to analyze complex technical issues, translate the data into a strategic business case, and present a valuable marketing message to clients that includes the compelling reasons to buy.

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Who we work with

We are a team of technology and business experts who work together, and with our clients, to ensure we produce the highest quality product that meets the requirements and expectations of our client. The most important part of this team effort is the clients themselves. We partner with our clients, building valuable relationships with them, augmenting their own capabilities and knowledge, and involving them throughout the process.

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