End to End Modern Marketing

Technical & Business Validation * Message Amplification * Target Audiences to Drive Sales

Edison Expedites and Augments Marketing and Sales Impact Leading to Increased Revenues

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Thirteen Reasons to Engage Edison… 1. We understand your customers as we were your customers – many of us have worked in business and IT support roles for major companies 2. We know what messaging resonates in the market –… Continue Reading →

All-Flash Array Portfolio Comparison – Dell EMC vs. HPE

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This whitepaper contrasts and compares the All-Flash portfolio of Dell EMC to HPE. When looking to leverage AFA solutions to enable IT transformation, several vendor-related criteria need to be considered: Organizational stability and future-proof technology point to the long-term strengths… Continue Reading →

Why Not Edison?

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There are some journalists that thrive on sensationalism, making unfounded claims about our client’s products and solutions. At Edison, we use deep-technical knowledge, industry history and trends, coupled with practitioner experience to ascertain and support our client’s business value proposition…. Continue Reading →

Commentary: Why Cloud Adoption Isn’t Slowing Data Center Growth

The interesting part of this Info World article is that it doesn’t come out and say that the reason for data center growth is that since #cloud is growing, cloud providers need more infrastructure. Based on that fact, the growth of… Continue Reading →

Dell EMC Elastic Cloud Storage and SwiftStack

This white paper explores the differences between Dell EMC Elastic Cloud Storage (ECS) and the SwiftStack implementation of the OpenStack Swift object storage module. It is clear that ECS has distinct advantages over SwiftStack as ECS is built from the… Continue Reading →

Commentary: Will banks be replaced by blockchain technology?

Argh!  Very simply, blockchain provides an immutable record of financial transactions. So it’s easy to dismiss this misleading, uninformed question, “Will banks be replaced by blockchain technology?” Blockchain fills a digital void that extends way beyond BitCoin.  It’s easily to… Continue Reading →

Dynamic Social Event Marketing (DSEM)

Edison has been producing content for high technology firms since 2004. The biggest challenge with generating content is to get the intended audience to read it. Fortunately, social media has provided a way to do this effectively. Working directly with… Continue Reading →

Commentary: Centralized Security in the Cloud is the Best Security Model

Every day I try to figure out what would be a good topic to write about and fortunately there are many irresponsible journalists that provide me with subject matter. The latest is from one of my least-liked authors, David Linthicum, who… Continue Reading →

Commentary: Big Data Needs to Start with Data Collection

A recent article published by Tech Republic shows that companies are collecting data, but have not concurrently embraced the tools needed to maximize data insights while minimizing the work effort to do so. Not surprising. The one aspect of data collection that… Continue Reading →

Commentary: To Hybrid or Not To Hybrid?

There are many reasons companies are looking at hybrid cloud. As when looking at anything new, user beware. User expectations are unusually high for anything related to cloud. In looking at the infographic published by Tech Republic Research, it is interesting to… Continue Reading →

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