Expedite & Augment Marketing & Sales Impact

Technical & Business Validation * Message Amplification * Target Audiences to Drive Sales

Flat Tire?

Sticky post

Edison fixes flats. If you have a marketing and sales enablement program that is stalled, we can help. Clients come to Edison when: o They have competitive challenges in the marketplace o Their sales force is paralyzed, like a deer… Continue Reading →

Commentary: 97% of risk pros say IoT cyberattack would be ‘catastrophic’ for their business!

If you think about it, #BYOD started the chain of events that led to today’s unsecured #IoT devices. The demand for handheld control over our daily lives, ala Dick Tracy, has led to a much less secure workplace and daily… Continue Reading →

Paid, Organic or Content-Based Social Media Marketing?

When looking for an effective social media methodology there are several choices, namely paid, organic and content-based. While the trade press waxes poetic about each one of them (or a combination thereof), to be successful there must be a rethinking… Continue Reading →

Edison Expedites and Augments Marketing and Sales Impact Leading to Increased Revenues

Thirteen Reasons to Engage Edison… 1. We understand your customers as we were your customers – many of us have worked in business and IT support roles for major companies 2. We know what messaging resonates in the market –… Continue Reading →

All-Flash Array Portfolio Comparison – Dell EMC vs. HPE

This whitepaper contrasts and compares the All-Flash portfolio of Dell EMC to HPE. When looking to leverage AFA solutions to enable IT transformation, several vendor-related criteria need to be considered: Organizational stability and future-proof technology point to the long-term strengths… Continue Reading →

Commentary: Why Cloud Adoption Isn’t Slowing Data Center Growth

The interesting part of this Info World article is that it doesn’t come out and say that the reason for data center growth is that since #cloud is growing, cloud providers need more infrastructure. Based on that fact, the growth of… Continue Reading →

Dell EMC Elastic Cloud Storage and SwiftStack

This white paper explores the differences between Dell EMC Elastic Cloud Storage (ECS) and the SwiftStack implementation of the OpenStack Swift object storage module. It is clear that ECS has distinct advantages over SwiftStack as ECS is built from the… Continue Reading →

Commentary: Will banks be replaced by blockchain technology?

Argh!  Very simply, blockchain provides an immutable record of financial transactions. So it’s easy to dismiss this misleading, uninformed question, “Will banks be replaced by blockchain technology?” Blockchain fills a digital void that extends way beyond BitCoin.  It’s easily to… Continue Reading →

Dynamic Social Event Marketing (DSEM)

Edison has been producing content for high technology firms since 2004. The biggest challenge with generating content is to get the intended audience to read it. Fortunately, social media has provided a way to do this effectively. Working directly with… Continue Reading →

Why Not Edison?

There are some journalists that thrive on sensationalism, making unfounded claims about our client’s products and solutions. At Edison, we use deep-technical knowledge, industry history and trends, coupled with practitioner experience to ascertain and support our client’s business value proposition…. Continue Reading →

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