Edison Group, Inc. amplifies our tech industry client’s marketing efforts by creating deep-technical and competitive marketing content used in campaigns that drive engagement to generate leads and increase revenue.
Located in Union Square, New York City, our experienced marketers, business/IT analysts and executive team have been providing insights and competitive technical information to impact revenue and IT decisions since 2005.
A deep-technical, hands-on approach to industry research combined with our network of experienced business/IT analysts and practitioners have been instrumental in building and strengthening lasting relationships with numerous Fortune 100 technology companies.
Every internal or public-facing project Edison Group undertakes is customized to meet the client’s objectives.
Edison works with marketing, sales and development teams looking to:
- Define and align messaging based on market needs
- Improve competitive positioning and define differentiation
- Support value propositions to impact sales
- Focus on competitor weaknesses and client strengths
- Research usability
- Plan feature and functionality enhancements
- Engage in social media to amplify messaging
IT executives depend on Edison to inform IT decisions as to the best choice in a solution assuring continuity in processing and employment.
Some marketing firms help to position your messaging. Some create content. Some have deep-technical expertise. Some have a practitioner perspective. Edison is one of the few firms that does all, offering a uniquely complete end to end marketing solution. Our goal for every client engagement is to measure the ROI achieved.