End to End Modern Marketing

Technical & Business Validation * Message Amplification * Target Audiences to Drive Sales

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egsocial@theedison.com

Commentary: Will banks be replaced by blockchain technology?

Argh!  Very simply, blockchain provides an immutable record of financial transactions. So it’s easy to dismiss this misleading, uninformed question, “Will banks be replaced by blockchain technology?” Blockchain fills a digital void that extends way beyond BitCoin.  It’s easily to… Continue Reading →

Dynamic Social Event Marketing (DSEM)

Edison has been producing content for high technology firms since 2004. The biggest challenge with generating content is to get the intended audience to read it. Fortunately, social media has provided a way to do this effectively. Working directly with… Continue Reading →

There are some journalists that thrive on sensationalism, making unfounded claims about our client’s products and solutions. At Edison, we use deep-technical knowledge, industry history and trends, coupled with practitioner experience to ascertain and support our client’s business value proposition…. Continue Reading →

Sticky post

Commentary: Centralized Security in the Cloud is the Best Security Model

Every day I try to figure out what would be a good topic to write about and fortunately there are many irresponsible journalists that provide me with subject matter. The latest is from one of my least-liked authors, David Linthicum, who… Continue Reading →

Commentary: Big Data Needs to Start with Data Collection

A recent article published by Tech Republic shows that companies are collecting data, but have not concurrently embraced the tools needed to maximize data insights while minimizing the work effort to do so. Not surprising. The one aspect of data collection that… Continue Reading →

Commentary: To Hybrid or Not To Hybrid?

There are many reasons companies are looking at hybrid cloud. As when looking at anything new, user beware. User expectations are unusually high for anything related to cloud. In looking at the infographic published by Tech Republic Research, it is interesting to… Continue Reading →

Interpretation of Recent Cloud Transformation Survey Results

Unisys performed a survey focused on State of the Cloud Transformation and a number of technology press pundits reported on the results. Sadly, many of them missed the boat.   Following are some of the more interesting and meaningful results… Continue Reading →

IBM WebSphere MQ 7.5 versus Apache ActiveMQ 5.9: Failover, Transactional Integrity and Administration

This paper provides a comparison of IBM WebSphere MQ 7.5 and the Apache Software Foundation’ʹs ActiveMQ 5.9, with detailed analyses of technical factors including stability, reliability, ease of use, performance, and operational capabilities. ActiveMQ and WebSphere MQ both meet very… Continue Reading →

Commentary: IoT – Promise or Threat?

By 2020, Cisco (NASDAQ: CSCO) expects up to 50 billion connected devices to be in play, signaling a critical mass in achieving the promise of the Internet of Things (IoT)[1]. There are three main IoT characteristics that require immediate attention… Continue Reading →

Visual and Interactive Sample Deliverables

Edison can produce a variety of visual and interactive deliverables to address evolving and new audiences that favor concise engaging and mobile enabled content including: Hangouts – Webcam group discussion of IBM social business technologies Webinar – Video capture of… Continue Reading →

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