Expedite & Augment Marketing & Sales Impact

Technical & Business Validation * Message Amplification * Target Audiences to Drive Sales



Paid, Organic or Content-Based Social Media Marketing?

When looking for an effective social media methodology there are several choices, namely paid, organic and content-based. While the trade press waxes poetic about each one of them (or a combination thereof), to be successful there must be a rethinking… Continue Reading →

Edison Sales Guide

Sales Guides incorporate sales objectives and current messaging. SalesĀ GuidesĀ provide consistent framework for sales teams and include tools, such as battlecards. Sales Guide Outline 1. Introduction Objective Methodology Audience and Key Value 2. Sales Executive Summary 3. Terminology and Product/ServiceĀ Definitions 4…. Continue Reading →

Edison Battlecards

Used internally by the sales force, the battlecard is a succinct guide on how to sell a product or solution in a competitive situation, and how to gain an advantage over the competition. The level of detail and depth of… Continue Reading →

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