End to End Modern Marketing

Technical & Business Validation * Message Amplification * Target Audiences to Drive Sales



Top 13 Reasons to Engage Edison!

Why it Makes Sense to Work with Edison: We understand your customers as we were your customers We know what messaging resonates in the market We keep current with technology, trends and the implications to your business We have extensive… Continue Reading →

Commentary: IoT – Promise or Threat?

By 2020, Cisco (NASDAQ: CSCO) expects up to 50 billion connected devices to be in play, signaling a critical mass in achieving the promise of the Internet of Things (IoT)[1]. There are three main IoT characteristics that require immediate attention… Continue Reading →

Commentary: The takeaway from Microsoft Build 2017: Competitive businesses must start developing for the cloud…or else

There are many technology pundits who talk about their specialty (cloud, opensource, virtualization) and make generalizations about the direction your industry and/or your company needs to go in order to survive. Be careful of generalizations because, at best, they provide directional… Continue Reading →

Dynamic Social Events Marketing: Frequently Asked Questions

Edison has encountered a common set of questions from clients engaging with us on Dynamic Social Events Marketing campaigns. To provide a deeper understanding of how DSEM can benefit organizations we have compiled a list of frequently asked questions. What’s… Continue Reading →

Evaluating Network Performance Monitoring Toolsets

Network Performance Monitoring (NPM) is a critical part of a healthy processing infrastructure that is designed to consistently maintain service levels. The evaluation of NPM tool set choices should focus on: Vendor Viability. Is the vendor capable of delivering, maintaining… Continue Reading →

Key Business/IT Drivers

Customer-driven marketplace has influenced technology vendor roadmaps as these vendors look towards maintaining and enhancing market share. The following are key business/IT drivers underlying roadmap changes: More Complex Application Stack. Emerging applications like OpenStack, big data, analytics, and hybrid cloud… Continue Reading →

Customer Driven Market Impact on Cloud Service Promotion

While cloud product/service adoption has accelerated, there is still a large “untapped” market that has yet to embrace the benefits of what service providers like Amazon, Azure, SalesForce, Rackspace, Dimension Data and others have to offer. As per a recent… Continue Reading →

Edison Visionary Interview Series: Jay Bretzmann – IBM – Security

As part of our on-going industry coverage Edison is not only investigating the latest and greatest in Enterprise technology features and capabilities but also the motivations and vision of the people behind these innovations. In the Edison IT Visionary series,… Continue Reading →

IT in Transformation – Hybrid Infrastructure Model

At the recent VMworld conference, VMware announced that it is “Ready for Any” by addressing the transformation of IT to a hybrid infrastructure model. By this, they mean the move to a mix of various forms of cloud-based and on-premises… Continue Reading →

The Cost of Complexity in the Software-Defined Era

As the data center is moving toward a software defined model, measuring that software’s complexity is increasingly valuable. For example, VMware offers EVO: RAIL, their hyper-converged infrastructure architecture (HCIA), as a building block for a software-defined data center (SDDC). When… Continue Reading →

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