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Blockchain and Beverages – Messaging Gone Awry

There are basic steps in message creation and message distribution that need to be followed to achieve the most effective impact with your intended audience. Incorrect messaging executions can be wasteful and even cause regulatory challenges that can lead to… Continue Reading →

Commentary: 97% of risk pros say IoT cyberattack would be ‘catastrophic’ for their business!

If you think about it, #BYOD started the chain of events that led to today’s unsecured #IoT devices. The demand for handheld control over our daily lives, ala Dick Tracy, has led to a much less secure workplace and daily… Continue Reading →

Flat Tire?

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Edison fixes flats. If you have a marketing and sales enablement program that is stalled, we can help. Clients come to Edison when: o They have competitive challenges in the marketplace o Their sales force is paralyzed, like a deer… Continue Reading →

Paid, Organic or Content-Based Social Media Marketing?

When looking for an effective social media methodology there are several choices, namely paid, organic and content-based. While the trade press waxes poetic about each one of them (or a combination thereof), to be successful there must be a rethinking… Continue Reading →

Commentary: Why Cloud Adoption Isn’t Slowing Data Center Growth

The interesting part of this Info World article is that it doesn’t come out and say that the reason for data center growth is that since #cloud is growing, cloud providers need more infrastructure. Based on that fact, the growth of… Continue Reading →

Commentary: Big Data Needs to Start with Data Collection

A recent article published by Tech Republic shows that companies are collecting data, but have not concurrently embraced the tools needed to maximize data insights while minimizing the work effort to do so. Not surprising. The one aspect of data collection that… Continue Reading →

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