How We Help Marketing Teams

We help marketing teams who are:

Concerned they don’t know enough about their competitors’ products, or how they stack up against them, in order to strategically position and promote their product.

Having difficulty getting their marketing message to their sales force to counter competitor claims.

Worried about a new competitor or recent loss of market share to an existing competitor.

Edison works closely with product managers and marketing executives to:

Align business and product goals with market requirements

Improve product positioning

Clarify value proposition and message

Strategically promote product in a competitive market

Goals of Competitive Solutions

Successfully market and promote a product line

Understand customer needs, and clarify value proposition to them

Strategize positioning, differentiate products, develop messaging

Better understand the market, their competitors, their customers, and their own product.

For a more complete catalog of products/services click here.