How We Help Sales Teams

We help sales teams who are:

Concerned they don’t know enough about their competitors’ products, or how they stack up against them, in order to win in competitive solutions.

Worried they don’t have the right sales tools to deal with competitive claims.

Having difficulty providing their customers with compelling reasons to buy.

Edison works closely with product managers and sales enablement teams to help them meet their sales goals by arming them with knowledge and tools to:

Define and differentiate products

Counter competitor claims

Focus on competitor weaknesses and their own strengths

Answer tough questions from their customers

Level even tougher questions at their competitors

And most importantly, to win sales

Goals of Competitive Solutions

Strategize positioning, differentiate products, clarify value proposition, develop messaging, and plan promotions.

Enable the sales force to win by providing them strategies, tactics, and resources.

Answer specific competitive questions and challenges raised during sales process.

Re-invigorate the competitive spirit by creating a drumbeat of relevant competitive information, news, and topics.

For more detailed information on products/services click here.