Competitive Solutions for Sales
How We Help Sales Teams
We help sales teams who are:
Concerned they don’t know enough about their competitors’ products, or how they stack up against them, in order to win in competitive solutions.
Worried they don’t have the right sales tools to deal with competitive claims.
Having difficulty providing their customers with compelling reasons to buy.
Edison works closely with product managers and sales enablement teams to help them meet their sales goals by arming them with knowledge and tools to:
Define and differentiate products
Counter competitor claims
Focus on competitor weaknesses and their own strengths
Answer tough questions from their customers
Level even tougher questions at their competitors
And most importantly, to win sales
Goals of Competitive Solutions
Strategize positioning, differentiate products, clarify value proposition, develop messaging, and plan promotions.
Enable the sales force to win by providing them strategies, tactics, and resources.
Answer specific competitive questions and challenges raised during sales process.
Re-invigorate the competitive spirit by creating a drumbeat of relevant competitive information, news, and topics.
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