Since 2004, Edison has been delivering customized messaging to help our clients achieve their promotional and marketing goals. Over time, we have added additional capabilities that address the entire marketing process from articulating value, amplification, registration and sales team nurturing.

Presented below is an overview of our methodology and many of the components that help us make our clients successful.

Contact us to share your specific challenges and Edison will develop a collaborative program to help you achieve the short, medium and long-term sales goals.

Steps to Success:

Articulate Value

Define

  • Project Plan
  • Events
  • Targets
  • Influencers
  • Partners
  • Messages

Create/Repurpose Content

  • Videos
  • Whitepapers
  • Infographics

Onboard Partners

Amplification

Execution

  • Schedule Messages
  • Retweet Partner Messages
  • Monitor and engage influencers

Real-Time Track and Report

  • Partner Participation
  • Engagement
  • Measure Program Effectiveness

Real-Time Correction

Registration

Drive to Landing Pages

  • Behavior Tracking
  • One more here

Registration Nurturing

  • Video
  • Infographics
  • Data Sheets

Registration Capture

  • Prospect Information

Nurture Sales Stream

Drive Revenue

  • Thought Leadership
  • Why Your Solution
  • Competitive Advantages
  • TCO / ROI Calculator

Increased Sales

  • ASAP